What It’s Like To Be A YouTuber

 

For More Free Videos, Subscribe to the Rhodes Brothers YouTube Channel.

“Being a YouTuber doesn’t mean you just jump on camera and start talking. It’s a process of refining the process.” – John S. Rhodes, Rhodes Brothers

Starting a YouTube channel might seem like a massive undertaking—balancing the fear of being on camera, mastering the technical side, and figuring out how to grow an audience. It’s a challenge that stops many creators before they even begin. But here’s the reality: building a successful YouTube channel isn’t about perfection or luck—it’s about strategy, consistency, and a willingness to learn as you go. Success isn’t reserved for experts; it’s available to anyone ready to put in the work.

Behind every successful channel is a system—a step-by-step approach that evolves over time. And while your first video may not be perfect (spoiler: it won’t be), the secret lies in getting started, refining your process, and staying consistent.

In this post, we’ll break down everything you need to know about what it’s like to be a YouTuber, from crafting your first video to building a content strategy that works. Along the way, we’ll share actionable tips, tools, and techniques to help you stand out in the crowded world of YouTube.

TL;DR

• Start messy, refine later: Your first videos won’t be perfect, and that’s okay. Focus on consistency rather than perfection.
• Build a system: From scripting to editing to uploading, create repeatable processes to streamline your workflow.
• Leverage your unique strengths: Whether it’s charisma, storytelling, or editing skills, your individuality is your biggest asset.
• Invest in tools and learning: Use software like Canva, Final Cut Pro, or free tools like DaVinci Resolve to improve video quality.
• Be patient: Success on YouTube is rarely instant. Focus on creating a backlog of valuable content over time.

Step-by-Step Guide: How to Build a YouTube Channel That Stands Out

Starting and growing a YouTube channel can feel like navigating uncharted waters, but with the right game plan, you’ll not only build a channel that stands out—you’ll build a sustainable platform. Let’s dive deeper into each step with actionable strategies, tools, and real-world examples to guide you.

Start with the First Video

The hardest step is always the first one. Many aspiring YouTubers spend weeks—or even months—overthinking, waiting for the “perfect” moment to start. Whether it’s worrying about equipment, lighting, or their on-camera presence, the hesitation often leads to procrastination. But here’s the truth: the perfect moment doesn’t exist.

As John S. Rhodes wisely said, “No one’s going to care about that first video. Very few people are lucky enough to have one of their first 5–10 videos get any traction.” The key? Start now and refine later.

Here’s how to take action:

• Keep it simple. Forget about expensive cameras or studio setups. A smartphone and natural light near a window are all you need to start. Tools like a basic tripod or a selfie stick can help stabilize your videos.
• Choose a topic you care about. Your passion will shine through on camera, making your videos more relatable and engaging. If you’re excited about the topic, your audience will feel it too.
• Outline, but don’t over-script. Use bullet points or a loose outline to guide your content while keeping it conversational and natural. Over-scripting can make you sound robotic.

Pro Tip:

Your first video doesn’t have to be groundbreaking. Think small but valuable. For example:

• If you’re starting a fitness channel, create a “Quick 5-Minute Morning Stretch” video.
• If you’re into cooking, film a “How to Make the Perfect Grilled Cheese” tutorial.

By focusing on a simple, actionable topic, you’ll not only reduce the pressure but also create something that viewers can immediately use.

Develop a Repeatable Process

Shooting one video is an accomplishment, but building a successful YouTube channel requires consistency—and consistency comes from having a repeatable system. A process not only saves you time but also ensures your videos maintain a consistent quality and feel.

Here’s a Proven Workflow to Follow:

• Pre-production:

• • Brainstorm ideas and choose a topic. Tools like Notion, Trello, or even a simple Google Doc can help you organize your content calendar.
  • Write a script or bullet-point outline to keep your video focused.
  • Set up your filming environment. Create a dedicated space with consistent lighting and a clean background.

• Production:

• • Film your video. Pay attention to lighting, sound, and framing. A quiet room and a basic clip-on microphone (like the Boya BY-M1) can significantly improve audio quality.
  • Record multiple takes if needed for clarity and confidence.

• Post-production:

• • Edit your video using software like Adobe Premiere Pro, Final Cut Pro, or the free tool DaVinci Resolve. Focus on cutting out filler words, adding transitions, and including text overlays where necessary.
  • Use royalty-free music from platforms like Epidemic Sound or Artlist to add polish.

• Optimization:

• • Write an engaging title and description using relevant keywords. Tools like TubeBuddy and VidIQ can help with keyword research.
  • Create a thumbnail that grabs attention. Use tools like Canva or Photoshop to design thumbnails that are bold and simple.

• Publishing:

• • Schedule your video for the best time (use your audience’s time zone).
  • Share the link across social media platforms to drive traffic.

Pro Tip:

Batch filming can save you hours. Record 3–5 videos in a single session and edit them throughout the week. This approach reduces setup time and helps you stay ahead on content.

Play to Your Strengths

One of the biggest misconceptions about YouTube is that you need to fit a specific mold to succeed. The truth? Your individuality is your biggest asset.

Every YouTuber brings something unique to the table, whether it’s their perspective, skills, or personality. Instead of trying to mimic popular creators, focus on your strengths:

• Are you naturally charismatic on camera? Lean into storytelling and engaging your audience with your personality.
• Have a knack for editing? Experiment with dynamic cuts, visual effects, or creative transitions to make your videos stand out.
• Great at breaking down complex topics? Create educational content that simplifies challenging concepts.

As John S. Rhodes said, “You might be far better looking, more charismatic, or have skills that I don’t. You have what it takes to begin.”

Pro Tip:

Being authentic is your superpower. Audiences are drawn to creators who are genuine and relatable. Don’t be afraid to let your personality shine through, even if it feels imperfect.

Focus on Consistency Over Perfection

You’ve probably heard the phrase “done is better than perfect,” and it couldn’t be more true for YouTube. While quality is important, consistency will always beat perfection.

Uploading videos regularly helps you build momentum, signal to YouTube’s algorithm that you’re active, and keep your audience engaged.

Tips for Staying Consistent:

• Set a realistic schedule. If you’re just starting, aim for one video per week. Once you’ve established a routine, consider increasing to two or three uploads weekly.
• Batch your content. Filming multiple videos in one session can help you stay ahead and reduce the stress of weekly production.
• Track your performance. Use YouTube Studio to identify which videos perform well and double down on similar topics.

Pro Tip:

According to a 2024 study, YouTube channels that post weekly grow 50% faster than those with irregular uploads. Even if you’re busy, prioritize consistency—your audience (and the algorithm) will thank you.

Invest in Tools and Resources

While you can start with minimal equipment, investing in tools over time will help improve your video quality and efficiency. Here’s a breakdown of essential tools for YouTubers at all levels:

Beginner Tools:

• Camera: Use your smartphone (iPhone or Android) with a tripod.
• Lighting: An affordable ring light like the Neewer 18-Inch Ring Light Kit can make a huge difference.
• Microphone: Start with a budget-friendly mic like the Boya BY-M1 or Rode VideoMic Go II.

Intermediate Tools:

• Camera: Upgrade to a DSLR or mirrorless camera like the Sony ZV-1 or Canon EOS M50 Mark II.
• Editing Software: Adobe Premiere Pro or Final Cut Pro for professional-grade editing.

Advanced Tools:

• Lighting: Add softbox lights for more professional setups.
• Graphics: Use After Effects for advanced motion graphics.
• Analytics Tools: Invest in VidIQ Pro for in-depth insights and recommendations.

Pro Tip:

Start small and scale up as your channel grows. Often, great content and storytelling matter more than expensive equipment.

Profit from Your Channel

Once your channel starts gaining traction, you can turn your passion into profit. Here’s how:

• Ad Revenue: Once you hit 1,000 subscribers and 4,000 watch hours, apply for YouTube’s Partner Program to earn through ads.
• Affiliate Marketing: Partner with brands to promote products you genuinely use and earn commissions for every sale.
• Sponsored Content: As your audience grows, brands will pay you to feature their products or services in your videos.
• Merchandise and Digital Products: Sell your own courses, eBooks, or branded merchandise to diversify your income.

Example:

The Rhodes Brothers offer a free PDF, “Seven Secrets of Self-Made Millionaires,” as a way to engage their audience and build their email list. You can adopt a similar strategy with a product or resource tailored to your audience.

Pro Tip:

Monetization is a marathon, not a sprint. Focus on building trust and providing value to your viewers before prioritizing profit.

By following these steps, you’ll be well on your way to building a YouTube channel that stands out and thrives. Stay authentic, consistent, and willing to learn, and success will follow. Remember, your journey as a YouTuber is unique—embrace the process and enjoy the ride! 🎥

Actionable Steps to Build and Grow Your YouTube Channel 

No matter your background, skills, or interests, growing a YouTube channel requires a strategic approach. Below, we break down actionable steps while tailoring strategies to different demographics—whether you’re a student, working professional, retiree, or entrepreneur.

Step 1: Define Your Niche and Audience

Every successful YouTube channel starts with a clear focus. Understanding your audience is crucial because your content must resonate with their needs and interests. Ask yourself:

• What am I passionate about?

• What problems can I solve for my audience?
• Who do I want to reach?

Examples for Different Demographics:

• Students: Focus on relatable topics like study tips, dorm life hacks, or balancing school and social life.
  • Niche Idea: “Study Hacks for Straight-A Students”

• Working Professionals: Create content around time management, career development, or industry-specific tutorials.
  • Niche Idea: “How to Get Promoted Fast in Tech Jobs”

• Retirees: Share experiences or skills gained over the years—gardening, DIY crafts, or travel tips for seniors.
  • Niche Idea: “Budget Travel Destinations for Retirees”

• Entrepreneurs: Teach others how to build businesses or share behind-the-scenes insights about your journey.
  • Niche Idea: “How I Built My Online Store from Scratch”

Pro Tip:

Use tools like Google Trends, AnswerThePublic, or ChatGPT to research trending topics and common questions within your niche.

Step 2: Create a Content Calendar

Consistency is critical for growing your YouTube channel. A well-planned content calendar helps you stay organized and ensures you’re consistently delivering value to your audience.

How to Build a Content Calendar:

• Pick a schedule: Decide how often you can realistically upload. (Start with once a week; increase as you grow.)
• Brainstorm topics: Use keyword research tools like TubeBuddy to identify topics with high search volume.
• Batch production: Film and edit multiple videos in one session to save time.
• Plan themes: Create content around seasonal trends, holidays, or upcoming events relevant to your audience.

Sample Content Calendar by Demographic:

• Students (Study Channel):

• • Week 1: “How to Study Effectively for Finals”
  • Week 2: “Top 5 Apps Every Student Should Use”
  • Week 3: “A Day in the Life of a College Freshman”

• Working Professionals (Career Channel):

• • Week 1: “How to Ace Your Next Job Interview”
  • Week 2: “The Best Productivity Tools for 2024”
  • Week 3: “How to Negotiate a Salary Raise”

• Retirees (Lifestyle Channel):

• • Week 1: “10 Gardening Tips for Beginners”
  • Week 2: “How to Downsize Your Home Without Stress”
  • Week 3: “The Best Travel Destinations for Seniors”

Pro Tip:

Keep your content calendar flexible. If a new trend or viral topic emerges, adjust your schedule to capitalize on it.

Step 3: Optimize Your Videos for Search (YouTube SEO)

YouTube is the second-largest search engine in the world, so it’s essential to optimize your videos to appear in search results. Proper optimization helps you reach the right audience and grow your channel faster.

Key SEO Tips for All Demographics:

• Title: Use clear, keyword-rich titles. For example, instead of “My Gardening Journey,” try “10 Easy Gardening Tips for Beginners.”
• Description: Write a detailed description with relevant keywords, links to resources, and timestamps.
• Tags: Use a mix of broad and specific tags that relate to your video topic.
• Thumbnails: Design visually appealing thumbnails with bold text and contrasting colors using tools like Canva or Snappa.

Pro Tip:

Research your competitors. Look at the top-performing videos in your niche and analyze their titles, tags, and descriptions for inspiration.

Step 4: Engage with Your Audience

Building a loyal community is more important than chasing views. When your audience feels connected to you, they’re more likely to subscribe, comment, and share your content.

How to Engage Effectively:

• Respond to comments: Acknowledge your viewers by answering their questions or thanking them for their support.
• Ask for feedback: Include CTAs like, “Let me know in the comments what topic you’d like me to cover next!”
• Use YouTube Stories or Polls: Share behind-the-scenes content or ask your audience to vote on future topics.

Tailored Strategies for Demographics:

• Students: Host live Q&A sessions about exam prep or study habits to connect directly with your viewers.
• Working Professionals: Create LinkedIn posts to drive professional discussions and link back to your channel.
• Retirees: Share personal anecdotes in comments to create a warm, relatable connection.
• Entrepreneurs: Highlight viewer success stories or testimonials that align with your niche.

Pro Tip:

Mention your viewers in your videos (e.g., “John asked a great question in the comments last week…”). This makes your audience feel valued and encourages more engagement.

Step 5: Build a Back Catalog of Content

Your YouTube channel is a long-term asset, and a library of evergreen content ensures your videos continue to bring in views over time.

What Is Evergreen Content?

Evergreen content is timeless and consistently relevant. Unlike trending videos, these pieces attract viewers for months or even years.

Examples by Demographic:

• Students:

• • “How to Write an Effective Essay”
  • “Best Study Techniques Backed by Science”

• Working Professionals:

• • “How to Use Excel Like a Pro”
  • “The Ultimate Guide to Networking”

• Retirees:

• • “How to Stay Fit After 60”
  • “Top 5 Hobbies to Try in Retirement”

• Entrepreneurs:

• • “How to Start an Online Business in 2024”
  • “5 Tools Every Entrepreneur Needs”

Pro Tip:

Revisit and update older evergreen videos with new titles, descriptions, or pinned comments to keep them relevant.

Step 6: Promote Your Videos

Creating great content is only half the battle. Promoting your videos ensures they reach the widest possible audience.

Promotion Strategies for All Demographics:

• Social Media: Post snippets or teasers on Instagram, Twitter, Facebook, or LinkedIn.
• Email Newsletters: Build an email list and send updates whenever you upload new content.
• Collaborations: Partner with other creators in your niche to introduce your channel to a new audience.

Example Promotions:

• Students: Share your video in Facebook study groups or Reddit communities like r/GetStudying.
• Working Professionals: Create LinkedIn articles featuring your videos to establish authority in your field.
• Retirees: Join Facebook groups related to your hobbies and share your videos there.
• Entrepreneurs: Include links to your videos in blog posts or podcast episodes.

Step 7: Monetize Your Channel (Even Before 1,000 Subscribers)

You don’t have to wait for 1,000 subscribers to start earning from your channel. Here are ways to monetize early:

Monetization Ideas by Demographic:

• Students: Promote affordable study tools through affiliate marketing or sell digital templates (e.g., planners or flashcards).
• Working Professionals: Offer consulting services or sell eBooks about career development.
• Retirees: Share paid tutorials for hobbies like painting, knitting, or woodworking.
• Entrepreneurs: Use YouTube to drive traffic to your online store or premium courses.

Pro Tip:

Include CTAs in your videos, such as, “Download my free guide in the description!” This helps build an email list you can use for future monetization.

By tailoring your YouTube strategy to your specific demographic and niche, you’ll create content that resonates deeply with your audience. Whether you’re a student sharing study hacks or a retiree offering life advice, the key is to stay consistent, authentic, and focused on delivering value.

Common Mistakes to Avoid (and How to Fix Them)

Even experienced YouTubers aren’t immune to making mistakes that can hinder their growth. Recognizing these pitfalls early on and learning how to avoid them will save you time, effort, and frustration. Here are some of the most common mistakes creators make and actionable steps to fix them:

Not Knowing Your Audience

One of the biggest mistakes YouTubers make is creating content without a clear understanding of who they’re trying to reach. Without knowing your audience, your videos may lack the focus and relevance needed to attract and retain viewers. Instead, take time to research your target demographic. What are their interests, challenges, or questions? Tailor your content to provide value specifically for them. For example, if your audience consists of busy professionals, creating quick, actionable videos that respect their limited time will resonate far more than lengthy, unfocused uploads. By keeping your audience’s needs and preferences at the forefront of your planning, you’ll create content that connects on a deeper level.

Overcomplicating Videos

Many creators fall into the trap of overcomplicating their videos with excessive effects, unnecessary details, or trying to cover too many topics at once. While it’s tempting to pack as much value as possible into a single video, this often overwhelms viewers and dilutes your message. Instead, focus on one main idea per video and deliver it clearly and concisely. Simplicity doesn’t mean sacrificing quality—well-organized and straightforward content is far more impactful than a scattered or overly elaborate production. Remember, viewers come to YouTube for solutions, entertainment, or education, and clarity is key to providing them with what they need.

Ignoring Analytics

YouTube provides a treasure trove of data through YouTube Studio, but many creators fail to use it to their advantage. Ignoring metrics like watch time, audience retention, and click-through rates means missing out on valuable insights about what’s working and what isn’t. Regularly analyze your channel’s performance to identify patterns and opportunities for improvement. For instance, if your audience consistently drops off at a certain point in your videos, you can adjust your structure to retain their attention longer. Analytics also help you refine your content strategy by showing which topics resonate most with your viewers, enabling you to create more of what they love.

Burning Out

Burnout is a common issue for creators who overcommit, especially when trying to keep up with demanding upload schedules or chasing perfection in every video. The pressure to constantly produce can quickly lead to exhaustion, making YouTube feel more like a chore than a passion. To avoid burning out, set realistic goals for yourself and prioritize balance. If you can only upload one high-quality video per week, that’s far better than sporadically posting low-effort content. Additionally, take breaks when needed and don’t be afraid to delegate tasks like editing or thumbnail creation if possible. Remember, consistency is important, but your well-being should always come first.

Skipping Optimization

Even the most well-crafted video will struggle to gain traction if it isn’t optimized for YouTube’s algorithm. Skipping essential steps like writing a compelling title, creating a detailed description, or adding relevant tags can significantly reduce your video’s visibility. Optimization is what helps YouTube understand your content and recommend it to the right audience. Use keyword research tools like TubeBuddy or VidIQ to identify terms your audience is searching for, and include them in your titles, descriptions, and tags. Additionally, design eye-catching thumbnails that encourage clicks and include a clear call-to-action in your video to boost engagement. Optimization isn’t optional—it’s the bridge between creating great content and ensuring people actually see it.

By avoiding these common mistakes and implementing their solutions, you’ll set yourself up for greater success on YouTube. Each step—knowing your audience, simplifying your videos, leveraging analytics, maintaining balance, and optimizing your content—will help you stand out in a crowded platform and build a channel that thrives.

Frequently Asked Questions

How do I get started with YouTube?

Start by identifying your niche, creating a simple video with the equipment you already have, and uploading consistently.

What tools do I need as a beginner?

A smartphone, a basic microphone, and free editing software like DaVinci Resolve are all you need to start.

How can I grow my channel quickly?

Focus on creating value-packed content, optimize for SEO, and promote your videos on social media.

What’s the best way to monetize a YouTube channel?

Ad revenue, affiliate marketing, and selling digital products are popular methods.

How important is video quality?

Content value matters more than quality at first, but upgrading your equipment over time helps retain viewers.

How do I come up with video ideas?

Use tools like Google Trends, TubeBuddy, or simply ask your audience for suggestions.

Do I need to script my videos?

Not necessarily. Some creators prefer bullet points, while others use full scripts. Test both to see what works for you.

How long does it take to see success?

It varies, but consistency over 6–12 months often pays off.

Should I outsource editing?

If budget allows, outsourcing can save time and improve quality.

What niches are most profitable?

Popular niches include tech, finance, health, and personal development.

Your YouTube Journey Starts Today

Becoming a YouTuber might seem overwhelming at first, but with the right mindset, tools, and strategies, it’s entirely within your reach. Every successful creator started from zero—what sets them apart is their willingness to take action, learn from mistakes, and stay consistent.

As John S. Rhodes wisely put it, “The very first time you do it, it’s going to be messy. It’s going to be horrible. The more you dwell on that, the slower you’re going to be. Just start, revise, and refine as you go.”

Here are your next steps to get started today:

• Hit record on that first video—even if it’s imperfect.
• Focus on creating value for your audience, one video at a time.
• Document your process, and keep refining it as you grow.
• Engage with your viewers and build a community around your passion.
• Leverage tools, resources, and analytics to improve your content and reach.

The beauty of YouTube lies in its long-term potential. Each video becomes part of your growing library, attracting new viewers and providing value for years to come. The sooner you start, the sooner you’ll see the compounding effects of your dedication.

If you’re ready to dive deeper into strategies and insights, don’t forget to check out the Rhodes Brothers YouTube channel for more actionable advice and inspiring content. Subscribe today to join a community of creators who are mastering the art of building wealth and impact through YouTube.

Now, it’s your turn to take action. Whether it’s brainstorming your first video idea or refining your existing process, every small step brings you closer to success. The journey is just as rewarding as the destination.

Resource List

Here’s a curated list of resources to help you on your YouTube journey:

Books:

• “YouTube Secrets” by Sean Cannell and Benji Travis
• “Crushing It!” by Gary Vaynerchuk

Courses:

• Video Ranking Academy by Think Media
• Hootsuite Academy for social media promotion

Tools:

• TubeBuddy: Optimize your video titles, tags, and descriptions.
• Canva: Create stunning thumbnails and graphics.
• DaVinci Resolve: Free video editing software for professional-quality edits.
• Audacity: Free audio editing software to improve sound quality.

Podcasts:

• “The YouTube Power Hour” with Erika Vieira
• “The Creator Club” by Katie Steckly